# David Symington

> Fractional CMO & AI Architect. 19 years inside the world's biggest brands, turning marketing departments from cost burdens into proven profit generators.

David Symington helps CEOs and CFOs prove that marketing can make money. He specialises in commercial marketing strategy, positioning, go-to-market, and AI-powered products through Agence 17.

## Pages

- [Home](/): Fractional CMO & AI Architect — marketing that makes money.
- [Insights](/insights): Commercial thinking on positioning, go-to-market, AI in marketing, and revenue growth.
- [Marketing Waste Calculator](/marketing-waste-calculator): Estimate how much of your marketing spend is being wasted.

## Optional

- [LinkedIn](https://www.linkedin.com/in/davidrsymington/): Professional profile.
- [Agence 17](https://agence17.co): AI-powered products studio.