Warner Music
Introduced Comedy Central Records to France where it become the number 1 English-label, and succeeded in achieving the number 1 comedy label status (by sales) for the UK.
Fractional CMO & AI Architect
Will my marketing make money? It absolutely can, and here's why.
After 19 years of working within the biggest brands in the world, I've learned three things about myself:
- 01I love marketing and hate marketing jargon.
- 02I love proving to CFOs that marketing can make money.
- 03I love building AI-powered products, hence I created Agence 17.
If your marketing department isn't generating the revenue you need it to make, then you're doing marketing wrong.
I specialise in taking your marketing department from a cost burden into a proven profit generator.
If you have a task or problem you hate, I'll bet that 99% of the time an AI-powered tool will help. Agence 17 can support.
01 — Method
Here's how I usually work
A typical assignment will last no more than three months. Within those 90 days, I'll deep dive into your story, assets, and your strengths, weaknesses, and deliver the materials that you need to transform your marketing department into a department that helps your bottom line.
And I'll do this all in plain English.
02 — Selected work
A few of the brands I've worked with.
Discovery
Transformed Discovery France into the most-watched factual channel amongst the target market of men aged 25 to 49.
Launched the Science Channel, which become the second-most watched factual channel (after the Discovery Channel) on Canal +.
Ticketmaster
Created and led Ticketmaster's first-ever global fan-focused non-event specific campaign called Ticket of the Year, which became the most engaged non-ticketed campaign in the history of the company with +1B impressions, +100M entries, and +10K PR mentions.
Ticketmaster Sport
Transformed Ticketmaster Sport's story into an award-winning technology business that resulted in the company becoming the UK's number one ticketing supplier to the Premier League. Worked hand in hand as an extension of clients' marketing teams including Ascot Racecourse, the NFL and England Rugby to achieve record sales.
Supported Premiership Rugby in securing their first sell-out of a Premiership Rugby final in over 20 years in 2024.
Tahaluf.
Expanded the team from 20 to 50+ in 12 months, and transformed the marketing campaign for LEAP 2025 in Saudi Arabia into its most successful edition to date, winning the Best Trade Marketing Campaign at the Exhibition News Awards 2026.
03 — In their words
Trusted by people who don't usually give quotes.
David gets the job done. Always. Imaginative, persuasive and diligent. I would not hesitate to recommend him.
Don Pawley
SVP Marketing, Ticketmaster
David is a great collaborator, calm under pressure and always focused on the best results.
Basma Dawwas
Director of LEAP Events, Tahaluf
David gave clear, structured feedback on our deck, quickly helped us focus on what mattered, and grounded everything in strong strategic reasoning.
Alicia Dick Wahlberg
CEO & Founder, Folksnest
04 — Recognition
Awards.
- 🏆LEAP - Best Trade Marketing Campaign - Exhibition News Awards 2026
- 🏆LEAP - Best Exhibition of the Year - Over 10,000sqm - Middle East Event Show Awards 2025
- 🏆Black Hat MEA - Best International Conference - AEO Association of Event Organisers Excellence Awards 2025
- 🏆24 Fintech (now Money20/20 Middle East) - Best Event Launch - AEO Association of Event Organisers Excellence Awards 2025
- 🏆Black Hat MEA - Best Commercial Team - Exhibition News Awards 2025
05 — Get in touch
Let's talk.
The fastest way to reach me is LinkedIn. If you'd prefer to share a little context first, the form is here.
Connect on LinkedIn →