How much of your marketing budget is quietly being wasted?
Use the Marketing Waste Calculator to estimate how much capital may be leaking from inefficient activity, weak targeting, manual processes, and unclear revenue architecture.
A 60-second diagnostic for marketing leaders.
Most B2B marketing departments aren't underperforming because they lack budget. They're underperforming because that budget is quietly leaking — through manual work, weak targeting, and an unclear path from activity to revenue.
This calculator uses industry benchmarks to estimate your monthly capital bleed and the pipeline you could recover by reallocating it into a clearer revenue architecture.
Enter your numbers.
Estimates are fine. You can recalculate as often as you like.
Reducing marketing waste, in plain English.
I work with B2B leadership teams to rewire marketing into a proven profit generator — auditing where the budget leaks, tightening targeting, and using AI to remove the manual work that quietly drains your team.
The output is a clearer revenue architecture: fewer wasted cycles, better leads, and a marketing function the CFO can actually defend.
Book a Marketing Waste Diagnostic →